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The Importance of Aesthetics in Social Media

Whether you agree or not, quality design is now a key determining factor for all companies using Social Media. Thanks to the success of the Apple Corporation, particularly that of its iconic logo,...

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What can we learn from geo-tagged tweets?

Since 2009, when the geo-tagging of tweets was first introduced, the team at Twitter have been monitoring and recording data to help give a better understanding of their geography. Miguel Rios and his...

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What does Instagram’s video feature mean for online marketing?

The launch of Instagram’s video service is a major change for the social network, offering users the chance to record and upload 15 second clips to their profile as well as the heavily stylised square...

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10 Brands using Instagram for successful Social Media Marketing

Among new marketing opportunities that Social Media can provide, Instagram’s recent rapid growth is one that businesses are quickly noticing. A number of brands integrated the mobile app into their...

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